There is a brand that dramatically increased its market share from 5% to 19%.
According to data from market research company Canalys, in the first quarter of 2024, Xiaomi is the enterprise with the most positive business index among the group of smartphone manufacturing and distribution companies. Accordingly, Xiaomi has risen to 2nd place in the ranking of the top 5 phone brands in terms of sales volume in Vietnam.
| Places | Trademark | Market share |
| first | Samsung | 28% |
| 2 | Xiaomi | 19% |
| 3 | Oppo | 18% |
| 4 | Apple | 18% |
| 5 | Realme | 5% |
Specifically, in the smartphone segment in Vietnam, Xiaomi's growth rate as of the first quarter of 2024 increased to 56%; Sales increased by 288%. Thanks to that, the market share of Xiaomi smartphones from 5% (January 2023) has increased to 19% (January 2024), surpassing Oppo and Apple (both 18%) and only losing to Samsung (28%). . The 5th position belongs to Realme with 5%.
Not only in Vietnam, Xiaomi's smartphone business in other Southeast Asian countries is also very positive. In just the first month of 2024, Xiaomi recorded growth from 9% to 16% in the Southeast Asian market.
In addition, the group also affirmed its name in the world market with impressive numbers. According to Canalys, Xiaomi has maintained the 3rd highest smartphone sales globally for nearly 4 consecutive years.
Xiaomi 14 is Xiaomi's latest smartphone model in Vietnam.
In 2023, Xiaomi's global sales will reach about 145.6 million units, with revenue reaching 21.83 billion USD and a gross profit margin of 14.6%. In the third quarter of 2023 alone, Xiaomi's total number of smartphones sold globally reached 41.8 million units, accounting for 13% of the world market share. By the first quarter of this year, this rate increased to 14% with a growth rate of 33%.
Revenue from Xiaomi's IoT and lifestyle products stood at $11.09 billion and gross profit margin reached a record high of 16.3%. Xiaomi also continues to develop smart devices such as tablets, electric vehicles, etc. and are increasingly widely accepted globally.
In fact, Xiaomi's success largely comes from the Redmi Note product line. Targeting users in the mid-range price segment and being friendly to many users, the company has launched a series of devices with reasonable prices but still possessing many high-end features.
Officially launched on January 15, Redmi Note 13 series is considered superior to its competitors. The device possesses high-end features such as 4nm processor with outstanding performance, 120Hz AMOLED screen with Full HD resolution + thin bezel, 200MP AI camera, large battery with fast charging technology, not to mention the ability to operate sustainably. Thanks to being equipped with a touch screen certified to be water and dust resistant.
