According to the latest survey, Apple iPad users are increasingly using them for long periods of time.
Over the past few years, Apple customers have extended iPad upgrade cycles, making new iPad models an attractive option. Previously, "Apple" announced the new iPad line on May 7, including: a pair of new Thinner iPad Pros with a new M4 chip and a larger iPad Air.
Analysis of iPad buyer behavior over the past three years shows that customers are using iPads longer and longer. In the most recent 12 months, nearly two-thirds of new iPad buyers previously owned an iPad and kept their old device for at least two years.
According to Consumer Intelligence Research Partners (CIRP), this number has increased compared to 2022. At that time, only half of buyers used iPads for 2 years.
Notably, the number of consumers keeping iPads for three years or more before buying a new one has increased to 40%, up from 28% in 2022.
Change in how long users keep their iPads over the years.
Customers often only upgrade devices when they experience problems such as: reduced battery life, insufficient memory, or general usability issues. However, some customers still buy new iPads because they have attractive features or improved performance.
In addition, consumers also changed their spending behavior due to the COVID-19 pandemic, this issue was not mentioned in the report. During quarantine in 2020 and 2021, many consumers upgraded their Apple devices, including iPads.
The long upgrade cycle can also be attributed to the high quality and longevity of Apple products.
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iPads often have high durability and performance.
These statistics show the importance of innovation in driving sales in the technology industry. Consumers need compelling reasons to replace their devices when current products still work well.
Apple's challenge has always been to deliver the right features for a new device. In fact, the iPad market is ready to revive and users are also willing to wait for the right time to upgrade. Let's wait and see whether the company's new iPad line meets users' needs or not.
