Xiaomi may be the only company with official Leica branding on its smartphones, but iPhones will soon get some of this experience too.
Leica's new LUX app is designed to mimic the experience users get from Leica lens technology. The app does this through a combination of software tricks and AI (artificial intelligence).
iPhone users can now also experience part of Leica functionality like Xiaomi phones.
There are 11 different color profiles designed to suit current Leica cameras as well as vintage cameras of the past. Besides a fully automatic camera mode that works similarly to Apple's camera, the app also offers an aperture mode that uses AI to mimic the look, bokeh, and aperture they get from lenses like the Summilux-M 35mm f/1.4 ASPH.
Although the Leica app is available for free, users will only receive simulations of 5 profiles and 4 lenses. They will have to pay 199,000 VND/month or 1,999 million VND/year to unlock all configurations, lenses and some other advanced features.
The addition of Leica features on the iPhone is a pretty big deal for fans of the brand and its products. Previously, the only way to get Leica's expertise on smartphones was to buy a Xiaomi device. Of course, the big question is how well these Leica features actually work.
It all comes from the German camera brand's LUX application.
While the iOS app does a pretty good job of recreating the experience, a quick look at images taken from the app on the web will reveal minor issues like image artifacts, jagged edges that shouldn't be yes and other minor issues. Some of this may be improved by future software updates, but for now the lack of a direct partnership with Apple will always present limitations. Still, this is the closest that users can get before wanting a Leica-branded iPhone to appear.
Leica Lux is currently available exclusively to iPhone owners via the App Store, and it's unclear whether the German company will bring it to Android in the future.
The Leica Leitz Phone 3 smartphone has a powerful chip as well as an extremely large sensor.
Over the years, Leica has been most famous for its photography capabilities (it has partnered with smartphone manufacturers like Huawei and Xiaomi). Besides, the company has its own smartphones, branded Leica.
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Leica Leitz Phone 3.
The Leica Leitz Phone 1 was launched in 2021 and the Leitz Phone 2 was launched in 2022, both only available in the Japanese market. Now, Leitz Phone 3 has officially launched and is once again only for the land of cherry blossoms.
This phone has a design very similar to a Leica camera.
Regarding photography, the manufacturer integrates the main camera with a 1-inch sensor and 47.2 MP resolution, like on the Leitz Phone 2. The main camera comes with an f/1.9 aperture lens with a similar focal length. equivalent to 19mm. The front is a 12.6 MP selfie camera with f/2.3 aperture and 78-degree viewing angle.
The phone has quite strong performance.
The phone is powered by Qualcomm's Snapdragon 8 Gen 2 chip. The front is a 6.6-inch IGZO OLED screen, 240 Hz speed with 1260x2730 pixel resolution and maximum brightness of 2,000 nits.
Leitz Phone 3 has 12GB RAM and 512GB internal memory (expandable), comes with a 5,000 mAh battery.
In terms of software, the device runs Android 14 operating system. Additionally, the device is rated IP65 and IP68 for dust and water resistance, manufactured by Sharp.
