The smartphone market is warming up again, why?

 According to statistics from IDC, the smartphone market continued to regain its form in the second quarter, with shipments increasing 6.5% over the same period last year.

specifically, in a latest report, IDC said that the total number of smartphones sold in the second quarter worldwide increased by 6.5% compared to the second quarter of the previous year. Companies have seen smartphone sales growth for the fourth consecutive quarter and are looking towards an expected recovery later this year.


Samsung's newly launched Galaxy Z Fold 6 and Galaxy Z Flip 6 series.

Samsung 's newly launched Galaxy Z Fold 6 and Galaxy Z Flip 6 series.


Samsung and Apple remain in the lead, and all top five smartphone brands increased shipments. IDC revealed that AI and higher average selling prices were the main reasons for the market improvement in the period from April to June 2024.


The market is experiencing a premiumization trend, and Apple and Samsung are benefiting the most from it, said IDC's research director. On the other hand, other manufacturers have seen an increase in shipments in the low-end segment, and as a result, their market share in the mid-range segment has faced more competition.


The report claims that 19% of all smartphones will be smartphones with AI features. This is the fastest growth compared to any previous mobile innovation.


Growth in Q2 2024, while not as strong, is still encouraging. Some companies have decided to tweak product specifications or prices to ensure profitability. Experts expect AI to be the next growth driver for the smartphone market after 5G and foldable phones.


When first launched, iPhone XR had a more attractive price than other Apple iPhones. The device still fully inherits the features from its successor. That's why iPhone XR has received great attention from users.


iPhone XR is equipped with up to 6 different color options by the manufacturer including Black, White, Red, Yellow, Blue and Coral Blue. Therefore, users can freely choose their favorite colors.


iPhone priced under 6 million has a "standard" screen size, a beautiful colorful device - 1

Besides, the outstanding advantage of the device also lies in its sturdy metal frame, covered with tempered glass on both sides, so it has excellent scratch and impact resistance.


In addition, the device's screen is also integrated with LCD technology, so it provides good visibility. Along with that, the IP67 dust and water resistance standard helps users feel completely secure when using it.


iPhone XR is equipped with a Liquid Retina screen by the manufacturer, with a resolution of 1,792 x 828 pixels, so it has the ability to display unique colors with a P3 wide color gamut.


iPhone priced under 6 million has a "standard" screen size, a beautiful colorful device - 2


In particular, the device's screen also uses True Tone technology so it can easily adjust colors based on the light of the surrounding environment.


See more beautiful photo albums Here >>>


In terms of configuration, the device is equipped with an Apple A12 Bionic processor manufactured on the 7nm process. At that time, this was Apple's most powerful chip, specialized for high-end products such as iPhone Xs and iPhone Xs Max.


Therefore, even though it was born 5 years ago, the performance of iPhone XR still ensures smoothness and responds well to user tasks.

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