Compared to the same period in 2023, sales of the iPhone 15 Pro and iPhone 15 Pro Max are almost the same as their predecessors. However, sales of the standard iPhone 15 models are significantly lower.
The latest report from CIRP shows that in the first quarter of 2024, the iPhone 15 Pro and iPhone 15 Pro Max were the two most purchased iPhone models by users. Accordingly, these two devices accounted for 22% and 23% of the total market share of all iPhone sales, respectively.
Sales of iPhone 15 are worse than the previous generation (Photo: Bloomberg).
The iPhone 15 and iPhone 14 are equally popular, both accounting for 14% of the market share. The next position belongs to the iPhone 15 Plus with 9% of the iPhone market share sold.
Compared to the same period in 2023, sales of the iPhone 15 Pro and iPhone 15 Pro Max were almost the same as those of the iPhone 14 Pro and iPhone 14 Pro Max. However, sales of the standard iPhone 15 versions were significantly lower.
"The standard iPhone 15 models are no longer the top choice. Users tend to buy more and more Pro and Pro Max versions," CIRP's report said.
Earlier, a report from market research firm Counterpoint Research said that iPhone sales in the first quarter had dropped sharply in the Chinese market. This is considered the most important market for the company outside the US.
Specifically, iPhone sales fell 19.1% in the first three months of the year. Apple's weak business performance comes from increasingly fierce competition from Chinese smartphone brands, especially Huawei.
Over the past few years, Apple has been making various improvements to the Pro line to differentiate its product line. If the above information is correct, the iPhone 16 generation will become the product line with the most differences between the standard version and the Pro version.
Meanwhile, the iPhone 16 and iPhone 16 Plus will have a new camera cluster layout on the back. The main camera system of the device will be made neater with two vertically placed lenses, similar to the iPhone X.
The LED flash will be placed outside the camera cluster. This change helps the overall design of the back become more minimalist and harmonious compared to recent iPhone generations. This is a small change but will contribute to increasing the recognition of new generation iPhone devices.
