After the launch of the iPhone 16, Apple may "kill" many old product lines. This is considered a suitable business strategy that the company has frequently applied in recent years.
iPhone models that will be discontinued when iPhone 16 is launched - 1
On September 9, Apple will hold a special event to announce its new devices.
The company is expected to introduce the iPhone 16 product line with four versions including iPhone 16,
iPhone 16 Plus, iPhone 16 Pro and iPhone 16 Pro Max.
The iPhone 16 generation will be launched on September 9 (Photo: The Anh).
In addition to launching new product lines, Apple will also "kill" some older devices to "clean up" products that are no longer suitable for the market.
This is a business strategy that Apple applies to stimulate sales of new devices.
According to many experts, the iPhone 15 Pro and iPhone 15 Pro Max will be two models on the list of "killed" when the next generation iPhone is launched.
Previously, Apple also did the same with the iPhone 14 Pro, iPhone 13 Pro and iPhone 12 Pro models.
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The Economic Times reports that Apple will also discontinue the iPhone 14 Plus.
This model was launched in 2022 and was positioned as a replacement for the iPhone 13 Mini.
However, sales of the iPhone 14 Plus have not met the company's initial expectations.
Another product that is likely to be on the "killed" list is the iPhone 13.
In the near future, the iPhone 14 will become the flagship product and replace the current position of the iPhone 13.
According to a survey by Dan Tri reporters at the Hoang Ha Mobile system, iPhone 15 Pro and iPhone 15 Pro Max are being offered for sale at prices starting from 24.5 million VND and 28.9 million VND, respectively.
The two iPhone 13 and iPhone 14 Plus models are priced from 13.7 million VND and 17 million VND.
iPhone models that will be discontinued when iPhone 16 is launched - 2
After the iPhone 16 is launched, Apple may "kill" many old product lines (Photo: Hoang Ha Mobile).
In fact, the fact that a model is "discontinued" does not mean that the product will completely disappear from the market. The iPhone 11 was "discontinued" by Apple in September 2022, but is still being sold in many markets, including Vietnam.
The move to "kill" old products is considered a suitable business strategy that Apple has frequently applied in recent years. Keeping too many product lines will make it difficult for users to choose to buy devices.
In addition, if older models continue to be sold, the company will be forced to lower the price of the product. However, this will accidentally make them become direct competitors with the newly launched iPhones.
