The excitement surrounding Apple's event last week was actually dampened by a variety of issues.
Back in 2007, the tech world was a lot more surprising, a time when the iPhone was completely unexpected.
People were working on computers, reading magazines, and if they were interested in Apple , it was only for the iPod. That’s why the Macworld event in San Francisco in 2007 was so memorable.
Users are no longer too surprised by what's on the iPhone 16.
Users are no longer too surprised by what's on the iPhone 16.
When we review the video of the event, we can see how engaged the audience was with the speeches.
They weren’t there just to applaud the announcements, they were also eager to know what was going to happen.
This was due to the vague rumors that had been circulating before the event.
Compared to last week's "It's Glowtime" event, it's clear that a lot of the excitement was drained by two problems: (1) streaming a
pre-recorded virtual event instead of drawing large crowds; and (2) replacing the deadpan ingenuity of Steve Jobs with the safety of Tim Cook. But the key difference is the lack of mystery.
Apple's three major announcements at the event were the iPhone 16 series, the Apple Watch Series 10, and updates to the AirPods and AirPods Max.
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Not only did many people know all of these were coming, they knew almost everything about them.
There are no surprise products launched at Apple events.
There are no surprise products launched at Apple events.
If there were any things that went wrong with the event, they were the name of the new Apple Watch (Series 10 instead of X), the lack of refreshes to the Watch SE and Watch Ultra, and the lack of a new iPad mini.
That’s a good thing, though, because otherwise Apple’s event would have been even more boring. Otherwise, their absence isn’t a real surprise.
When you put a “hot-headed, selfish, charismatic” genius like Steve Jobs as CEO, people might expect a surprise.
Meanwhile, Tim Cook is an operations expert, someone who brings professionalism to events but lacks surprise and predictability.
Of course, there are other factors that have contributed to Apple’s loss of secrecy, including the increased likelihood of leaks as the company’s supply chain has become more complex and its employees have been pushed to work remotely.
Nor has it excluded media outlets that have been quick to draw attention to even the smallest details of leaks surrounding Apple products.
