According to the latest survey, almost every teenager owns an iPhone and AirPods wireless headphones.
The teenage user group usually has a good impression of Apple, its products often become the most favorite items. With the iPhone 16 series, the demand is not as high as the same period last year.
In Piper Sandler's regular "Taking Stock with Teens" survey for fall 2024, just 22% of teens planned to upgrade to an iPhone 16 model in the fall or winter.
That's down slightly from the 23% who said they would upgrade to an iPhone 15 in fall 2023 and down from the 24% who said they would in fall 2022.
Illustration photo.
Illustration photo.
87% of the approximately 13,500 teens surveyed own an iPhone.
About 88% of teens expect the iPhone to be the next smartphone, too. Both numbers are in line with results from previous years.
When it comes to why they want to upgrade, 29% plan to do so because of upcoming Apple Intelligence features.
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However, about 1 in 6 teens don’t know what Apple Intelligence actually is.
iPhone through the generations
When it comes to how families have upgraded their iPhones in the past, about 18% of teens own an iPhone 15, while 25% own an iPhone 13.
Piper Sandler found that, after 1 year of launch, iPhone 15 ownership across generations is slightly lower than iPhone 14.
In terms of overall device age, the average iPhone this year will be more than three generations old. That will stretch to more than two and a half generations by fall 2022.
This shows that iPhones are kept longer and often passed down through the family.
Other products
As for other Apple products, AirPods wireless headphones are a popular item, with about 70% of teens owning a pair.
About 25% of teens also plan to buy new AirPods in the next 6 months.
Wireless headphones AirPods.
AirPods wireless headphones.
iPad and Apple Watch ownership rates are also quite high, with more than 30% of teens surveyed owning both.
About 10% of teens also watch Apple TV. However, they only spend about 1% of their total consumption on Apple TV while other platforms are more commonly used.
As for Apple Music, about a third of teens access the service, and 28% pay a subscription fee rather than relying on a Family Sharing group.
