Xiaomi's high-end smartphones are getting more expensive, forcing Xiaomi's marketing department leader to speak out about the issue.
On Weibo, Xiaomi Marketing Deputy Director Wang Teng shared two main reasons for the price increase.
The first is the recent use of 3nm chip process in chip design, the second is the price increase when creating models with higher memory.
He encouraged users to buy phones with more memory and cherish them.
Xiaomi smartphones are getting more expensive.
Xiaomi smartphones are getting more expensive.
Use top chip, upgrade RAM
According to Wang Teng, the adoption of the advanced 3nm chip manufacturing process in processor design has increased manufacturing costs.
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Specifically, the Xiaomi 15 phone model will be equipped with the Snapdragon 8 Elite chip, which promises to deliver superior performance.
This technological development means that manufacturing costs also increase.
Furthermore, Wang Teng believes that Xiaomi phone models are increasingly equipped with larger RAM and storage capacity.
Of course, this also increases the final price of a smartphone.
Xiaomi 15 series will be launched on October 23.
Xiaomi 15 series will be launched on October 23.
He also stressed that pricing for high-end products is becoming increasingly difficult. “It will be difficult to set prices for high-end products by the end of this year.
Please be patient and I will not disappoint you,” he said on Weibo.
Redmi is not out of the game either.
This is not the first time Xiaomi has drawn attention to this issue, as the CEO of their sub-brand Redmi has previously made notable statements regarding its pricing strategy. In August, a Redmi executive, Thomas Wang, highlighted the difficult situation the brand is facing.
Redmi wants to improve product quality rather than save budget.
Redmi wants to improve product quality rather than save budget.
Mr. Wang said that Redmi now has only two options: improve product quality at a higher price, or keep the price the same but reduce quality. In a humorous statement, he admitted: “We understand that people want to improve quality without paying more, but it is really a big challenge.”
These shares not only reflect the reality of the technology market but also show Xiaomi and Redmi's consideration in maintaining competition in the context of consumers increasingly demanding higher product quality.
