Apple is closing the gap with Samsung in smartphone market share and the iPhone SE 4 could be the catalyst that helps the company dethrone its rival.
In the third quarter of 2024, Apple reached parity with Samsung in smartphone market share.
If this trend continues, Apple could become the world's largest smartphone maker next year, marking the second time it has achieved this title.
iPhone SE 4 is highly anticipated by Apple fans.
iPhone SE 4 is highly anticipated by Apple fans.
What’s driving the hype? A key factor is the expected launch of the iPhone SE 4, along with Apple’s strategy of offering older iPhone models in emerging markets like India.
But will the iPhone SE 4 really make 2025 a breakout year for Apple?
It’s no surprise that many consumers crave premium experiences, but the reality is that budget smartphones are still a popular choice.
That’s why Samsung has maintained its leadership position for many years thanks to strong sales of its Galaxy A series.
Just last year, the Galaxy A14 4G and 5G, along with the Galaxy 54 5G, became Samsung’s best-selling smartphones.
That shows that price is often the deciding factor in users’ choices.
While the iPhone 14 Pro Max and 15 Pro Max were the world's two best-selling smartphones in the same year, the iPhone SE did not appear on the list even when the latest product was launched in 2022.
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However, things will be different when the iPhone SE 4 appears.
Top 10 best-selling smartphones in 2023, data by Canalys.
Top 10 best-selling smartphones in 2023, data by Canalys.
That’s an iPhone that’s expected to cost around $499, which isn’t exactly cheap but is still lower than the latest iPhone models, like the iPhone 16, which starts at $799.
If Apple keeps the iPhone SE 4 at that price point, it could attract more consumers who want to experience an iPhone without spending too much money.
This could boost overall iPhone sales for Apple.
Is iPhone SE 4 worth buying?
The short answer is “YES”, especially if the price remains the same as its predecessor at $429 (VND 10.79 million) and many promising specifications for the product.
The iPhone SE 4 is expected to have a 6.1-inch display and be the first device in the lineup to feature an OLED display. Its design may just be a tweaked version of the iPhone 14, with some leaks even suggesting it will have some similarities to the recently launched iPhone 16.
iPhone SE 4 comes with many powerful hardware specifications.
iPhone SE 4 comes with many powerful hardware specifications.
Additionally, the iPhone SE 4 is said to feature a 48MP single camera, a significant upgrade over the previous generation's 12MP camera, although it may still be a single camera. The iPhone SE 4 even promises to offer a battery twice the size of the current generation.
Recent information suggests that the iPhone SE 4 may come with the A18 chip like the iPhone 16/16 Plus and 8GB of RAM to support Apple Intelligence. In particular, it could be the first iPhone to use a 5G modem chip developed by Apple, making the iPhone SE 4 even more attractive.
