Apple's latest iPhone 16 Pro ad focuses on a key component for the first time.
iPhone 16 Pro and iPhone 16 Pro Max.
Apple's latest iPhone 16 Pro promo video.
Last year, the iPhone 15 Pro and iPhone 15 Pro Max were the first phones to featu
re chips made by TSMC using its 3nm process node. The high cost of this new te
chnology forced many chipmakers to switch to 4nm process nodes last year.
That didn't happen again this year as Qualcomm's Snapdragon 8 Elite and
MediaTek's Dimensity 9400 are both manufactured using the 3nm node.
A18 Pro Chip.
A18 Pro Chip.
These two processors, along with Apple's A18 and A18 Pro, were manufact
ured using TSMC's second-generation 3nm node, called N3E. The A18 Pro chip, in particular, is built into the iPhone 16 Pro and iPhone
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16 Pro Max, making them more powerful and more energy efficient.
According to Apple:
"The A18 Pro has a faster Neural Engine, improved CPU and GPU power, and
a huge leap in memory bandwidth. It also brings advanced video and photo
apture features like Camera Control, improved graphics performance when playing games."
This 38-second iPhone 16 Pro promotional video focuses mainly on th
launch of the A18 Pro chip, showing off its power.
iPhone 16 Pro and iPhone 16 Pro Max.
Features of the A18 Pro chip include:
- Neural engine
- Six-core GPU
- Play games smoother
- Supports slow motion video in 4K resolution at 120fps
- Ability to work with 93 browser tabs open
In the video, the iPhone 16 Pro is launched into space and is rated as "The most powerful iPhone ever, equipped with the A18 Pro Chip." The way the "Apple House" advertises the iPhone 16 Pro duo makes viewers see the power and extraordinary nature of the processing chip inside.
Currently, the selling price of iPhone 16 Pro is being slightly reduced in Vietnam, from 28.59 million VND for the 256GB version.
