As flagships become more and more "massified", Samsung faces increasingly difficult design problems.
Samsung is facing criticism for its increasingly boring and uninnovative smartphone designs, which are even indistinguishable from budget models.
While Chinese phone companies are constantly innovating their designs, Samsung seems to be "stuck" with a "monochromatic" design language for both the flagship Galaxy S line and the mid-range and low-cost Galaxy A lines.
Samsung after many years still has no breakthrough in design.
The upcoming Galaxy S25 Ultra, for example, is said to have only a few minor changes compared to the Galaxy S24. Many users believe that Samsung's design is becoming more and more "commoditized", making high-end flagship models lose their distinction. Samsung even makes Apple look better in terms of design, when comparing the changes in iPhone design over the years with Samsung's "stagnant" behavior.
In addition, Samsung used to be a pioneer in smartphone design with impressive products such as the Galaxy S6 Edge and Galaxy S8. However, in recent years, the company seems to have lost its unique style in design.
Many users are calling on Samsung to learn from Chinese competitors such as OnePlus, Oppo, Xiaomi... in creating unique and different designs, worthy of the "sky-high" prices of the flagship models they sell.
