Samsung has another year of "defeating" Apple in the smartphone market

 Counterpoint Research's preliminary report on global smartphone sales in 2024 paints a familiar picture in the mobile industry.



Samsung appears to have managed to maintain its lead over Apple , with sales remaining virtually unchanged from 2023.


While the gap between the two tech giants may appear to have remained unchanged, the real


ity is that Samsung grew 1% in sales volume, while Apple's sales fell 2%.


Samsung has another year of "defeating" Apple in the smartphone market - 1


Notably, both Samsung and Apple’s market share will fall by 1%, with Samsung falling from 21% to


20% between 2022 and 2023. This decline comes as the entire smartphone industry recovers from a di


ficult two years. While not a strong growth rate, a 4% increase in total sales is a positive sign.


Xiaomi emerged as one of the key drivers of the market recovery with a 12% year-on-year growth, increasing its


global market share from 12% to 14% between 2022 and 2023 tha


nks to its expansion strategy and focus on the premium segment.


Samsung has another year of "defeating" Apple in the smartphone market - 2


See more beautiful photo albums Here >>>


In addition to Xiaomi, Vivo also recorded a 9% growth in sales, almost surpassing Oppo to take the fourt


h position globally, mainly thanks to positive results in India and China. Counterpoint Research said Vivo has become the number one vendor in China, the world's largest smartphone market.


Meanwhile, Huawei and brands like Honor and Motorola also recorded growth, but still not enough to break into the top 5 global vendors.


Samsung has another year of "defeating" Apple in the smartphone market - 3


In terms of phone models, the Galaxy S24 series and iPhone 16 are the standouts in 2024. Forecasts from Counterpoint Research show that the smartphone market will continue


to expand in 2025 with revenue expected to increase by 8%, higher than the 4% increase in volume.

Đăng nhận xét

Mới hơn Cũ hơn

Support me!!! Thanks you!

Join our Team

Please watch the video on YouTube to support me. Thank you very much!