This iPhone 16 model has brought in huge sales for Apple despite its sky-high price.
Apple is scheduled to report its fourth-quarter 2024 financial results next week, providing an official look at i
Phone 16 sales during the holiday quarter. However, the new report from CIRP gives users a more comprehensive look at the 2024 iPhone lineup.
iPhone 16 Series.
iPhone 16 Series.
The report does not provide actual sales figures, but focuses on the mix of different iPhone models
in Apple's lineup following the launch of the iPhone 16.
As usual, the iPhone 16 Pro Max was the most popular iPhone model. What’s interesting is the growth or
decline trajectory of the two devices. For example, the iPhone model with the highest growth in the quarter was the standard iPhone 16, with 21% of sales. That’s a significant in
crease from the 15% of iPhone 15 sales in Q4 2023.
The high-end iPhone 16 Pro Max was the top-selling iPhone model last quarter, accounting for 23% of s
ales. That's down from last year's iPhone 15 Pro Max, which accounted for 26% of iPhone sales in Q4 2023.
Market share of iPhone models in Q4 2023 and 2024.
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Market share of iPhone models in Q4 2023 and 2024.
The iPhone Pro Max's decline wasn't significant enough to knock it off the top spot, but CIRP said that combined iPhone 16 Pro Max and iPhone 16 Pro sales accounted for
a lower market share than the combined market share of the iPhone 15 Pro and iPhone 15 Pro Max.
Let's wait and see how the iPhone 17 series changes things with the launch of the new iPhone 17 Air and the powerful iPhone SE coming soon.
